Kerala Tourism

Kerala Tourism

Kerala to boost tourism

Kerala Government Partners With Facebook India To Promote Tourism Effectively On Social Media 


Promoting state tourism has been one of the top priorities of the present Kerala government. In today’s times social media forms a good portion in your marketing and promotional strategy. However, merely opening a Facebook page doesn’t equate to a social media marketing strategy.


Kerala Tourism has created official Facebook pages in French and German languages, thus becoming the first tourism board in India to launch pages in a foreign language in social media. The pages contain details of the destinations in French (https://www.facebook.com/KeralaTourismeOfficiel) and in German (https://www.facebook.com/KeralaTourismus) languages to help tourists from the respective countries in their preparations, and to enable them to understand the experience offered by the state, a release stated.
http://www.travelbizmonitor.com/kerala-tourism-creates...


“In the technology-driven world of today where information can be made available on mobile phones and computers, the choice of language plays a significant role, especially to reach out to a wider audience. Language should not be a barrier in connecting with people,”


Kerala announces tax concessions for tourism in 2014 budget

http://news.oneindia.in/.../kerala-announces-tax... The major announcements include a reduction in luxury tax to 5% on hotels from June to August to promote off-season tourism. The step is expected to help reduce tariff in hotels and resorts in the state's major backwater and hill destinations.

http://news.oneindia.in/.../kerala-announces-tax...


Kerala Government Partners With Facebook India To Promote Tourism Effectively On Social Media
http://www.business2community.com/facebook/kerala-government-partners-facebook-india-promote-tourism-effectively-social-media-0695356

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